Privacy Overview
As a private-law company, we are subject to the provisions of the European General Data Protection Regulation (GDPR), the German Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG), and the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz – TDDDG).
Below, we provide you with comprehensive information about the processing of personal data in connection with our website at https://alyza.ai/.
1. Controller and Data Protection Officer
The controller responsible for data protection is:
B&S Media GmbH
Walderseestraße 7
30163 Hannover
Germany
info@alyza.ai
You can contact our Data Protection Officer at kontakt@heidrich-datenschutzberatung.de.
If you have any questions regarding data protection or wish to exercise any of your rights, please use the contact details provided above. We will process your request as quickly as possible.
2. Definitions
The law requires personal data to be processed lawfully, fairly and in a transparent manner in relation to the data subject (“lawfulness, fairness and transparency”). To ensure this, we first explain the individual legal definitions used throughout this Privacy Policy.
2.1 Personal Data
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
2.2 Processing
“Processing” means any operation or set of operations performed on personal data or sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
2.3 Restriction of Processing
“Restriction of processing” means the marking of stored personal data with the aim of limiting its processing in the future.
2.4 Profiling
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
2.5 Pseudonymisation
“Pseudonymisation” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data cannot be attributed to an identified or identifiable natural person.
2.6 Filing System
“Filing system” means any structured collection of personal data which is accessible according to specific criteria, whether centralised, decentralised or dispersed on a functional or geographical basis.
2.7 Controller
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
2.8 Processor
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
2.9 Recipient
“Recipient” means a natural or legal person, public authority, agency or another body to which personal data is disclosed, whether or not a third party. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of such data by those public authorities shall comply with the applicable data protection rules according to the purposes of the processing.
2.10 Third Party
“Third party” means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
2.11 Consent
“Consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.
3. Lawfulness of Processing
The processing of personal data is lawful only if there is a legal basis for the processing. Pursuant to Art. 6(1), first sentence, points (a) to (f) GDPR, the legal basis for processing may in particular be:
a) the data subject has given consent to the processing of their personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the controller is subject;
d) processing is necessary in order to protect the vital interests of the data subject or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data, in particular where the data subject is a child.
4. Purely Informational Use of Our Website
In this section, we inform you about the data we process when you use our website solely for informational purposes, i.e. when you do not actively provide us with data when visiting our website.
4.1 Log Files
When you visit our website, we collect the following data in so-called log files. This data is technically necessary for us to display our website to you and to ensure its stability and security:
- IP address and hostname
- Date and time of the request
- Time zone difference from Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Amount of data transferred
- Website from which the request originated
- Operating system and its interface
- Information about the browser, including the version and language used
- Name of your access provider
When accessing the website via a mobile device, additional information may be collected, including the type of device, mobile operating system, mobile browser, device identifiers and other diagnostic data.
We are entitled to collect and store this data pursuant to Art. 6(1), first sentence, point (f) GDPR, as we have a legitimate interest in the security and stability of our website. The data is automatically deleted after no more than seven days unless there is a justified suspicion of unlawful activity.
4.2 Cookies
When you use our website, cookies are stored on your device. Cookies are small text files stored on your device through which certain information is provided to the party that places the cookie. They are used to make our online services more user-friendly and effective overall.
All information regarding the use of cookies – in particular information on the operators of the cookies, explanations regarding storage periods and any existing third-party access rights – can be found in our cookie banner.
We only use cookies that are necessary to enable certain functions of our website and to make your visit as convenient as possible. These include, in particular, so-called session cookies. These store a session ID that allows various requests from your browser to be assigned to the same session. This enables your device to be recognised when you return to our website. Session cookies are deleted when you log out or close your browser.
We are entitled to use these cookies pursuant to Art. 6(1), first sentence, point (f) GDPR, as we have a legitimate interest in the functionality and correct display of our website. Consent to the storage of these cookies is not required pursuant to Section 25(2) no. 2 TDDDG.
5. General Enquiries
If you contact us by post, email, contact form, telephone or fax, your enquiry, including all personal data arising from it, will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.
5.1 Legal Basis for Data Processing
This data is processed on the basis of Art. 6(1), first sentence, point (b) GDPR if your enquiry relates to the performance of a contract concluded with us or is necessary in order to take steps prior to entering into a contract, and on the basis of Art. 6(1), first sentence, point (a) GDPR insofar as the processing is based on your prior consent.
In all other cases, processing is based on Art. 6(1), first sentence, point (f) GDPR, as we have a legitimate interest in effectively processing enquiries addressed to us.
In addition, where applicable, we are also entitled to process the aforementioned data pursuant to Art. 6(1), first sentence, point (c) GDPR, as we may be legally obliged to enable rapid electronic contact and direct communication with us.
5.2 Storage Period
Your data will be used strictly for the purpose of processing and responding to your enquiry and will be deleted once your enquiry has been fully processed, unless we are subject to statutory retention obligations.
You may withdraw your consent to the processing of your personal data at any time and object to the storage of personal data you have provided to us. In this case, the communication cannot be continued. All personal data stored in the course of contacting us will subsequently be deleted.
Please note that the confidentiality of emails or other forms of electronic communication over the internet cannot generally be guaranteed. For confidential information, we recommend using postal mail.
6. Processors
We only disclose your personal data to third parties where there is an appropriate legal basis for doing so. Like any company, we work with external service providers and partners in order to provide you with an uninterrupted and optimal service.
When we work with external service providers or partners, processing on our behalf generally takes place on the basis of Art. 28 GDPR. For this purpose, we enter into appropriate agreements with our partners to ensure the protection of your data.
We only use carefully selected processors to process your data. We engage only external service providers that have ensured that all data processing operations are carried out in accordance with applicable data protection requirements. These processors are bound by our instructions and are regularly monitored by us.
The following types of processors may receive personal data from us:
- Hosting providers
- Website-building software providers
7. Children and Young People
Our services are generally intended for adults. Persons under the age of 18 should not provide us with personal data without the consent of their parents or other legal representatives.
8. Obligation to Provide Data
There is no legal obligation to provide us with personal data.
9. Profiling
Automated decision-making within the meaning of Art. 22 GDPR does not take place.
10. Your Rights
In this section, we inform you about the rights you have in relation to your personal data.
Requests for access, rectification and erasure, as well as the withdrawal of consent or objections to any further use of data, may be submitted informally using the contact details provided above.
10.1 Withdrawal of Consent
Where the processing of personal data is based on consent, you have the right to withdraw that consent at any time. As a result, we may no longer continue the data processing based on that consent in the future.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
10.2 Right to Confirmation
You have the right to obtain confirmation from the controller as to whether or not we process personal data concerning you. You may request such confirmation at any time using the contact details provided above.
10.3 Right of Access
Where personal data is processed, you may at any time request access to that personal data and the following information:
a) the purposes of the processing;
b) the categories of personal data concerned;
c) the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations;
d) where possible, the envisaged period for which the personal data will be stored or, if this is not possible, the criteria used to determine that period;
e) the existence of the right to request rectification or erasure of personal data concerning you or restriction of processing by the controller, or the right to object to such processing;
f) the right to lodge a complaint with a supervisory authority;
g) where the personal data is not collected from the data subject, any available information as to its source;
h) the existence of automated decision-making, including profiling, referred to in Art. 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
Where personal data is transferred to a third country or an international organisation, you have the right to be informed of the appropriate safeguards pursuant to Art. 46 GDPR relating to the transfer.
We will provide a copy of the personal data undergoing processing. For any further copies requested by you, we may charge a reasonable fee based on administrative costs. Where the request is made electronically, the information will be provided in a commonly used electronic format unless you request otherwise. The right to obtain a copy must not adversely affect the rights and freedoms of others.
10.4 Right to Rectification
You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
10.5 Right to Erasure (“Right to Be Forgotten”)
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay, and we are obliged to erase personal data without undue delay where one of the following grounds applies:
a) the personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed;
b) the data subject withdraws consent on which the processing is based pursuant to Art. 6(1)(a) or Art. 9(2)(a) GDPR, and there is no other legal ground for the processing;
c) the data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR;
d) the personal data has been unlawfully processed;
e) the personal data must be erased for compliance with a legal obligation under Union or Member State law to which the controller is subject;
f) the personal data has been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.
Where the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, that personal data.
The right to erasure (“right to be forgotten”) does not apply to the extent that processing is necessary:
- for exercising the right of freedom of expression and information;
- for compliance with a legal obligation requiring processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
- for reasons of public interest in the area of public health in accordance with Art. 9(2)(h) and (i) and Art. 9(3) GDPR;
- for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89(1) GDPR, insofar as the right referred to above is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
- for the establishment, exercise or defence of legal claims.
10.6 Right to Restriction of Processing
You have the right to obtain from us restriction of the processing of your personal data where one of the following applies:
- the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
- the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead;
- the controller no longer needs the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defence of legal claims; or
- the data subject has objected to processing pursuant to Art. 21(1) GDPR pending verification as to whether the legitimate grounds of the controller override those of the data subject.
Where processing has been restricted under the conditions set out above, such personal data shall, with the exception of storage, only be processed with the data subject's consent or for the establishment, exercise or defence of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest of the Union or a Member State.
10.7 Right to Notification
If you have exercised your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort.
You have the right to be informed by the controller about those recipients.
10.8 Right to Data Portability
You have the right to receive personal data concerning you which you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit that data to another controller without hindrance from the controller to which the personal data was provided, where:
a) the processing is based on consent pursuant to Art. 6(1)(a) or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR; and
b) the processing is carried out by automated means.
In exercising your right to data portability, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible.
The exercise of the right to data portability is without prejudice to the right to erasure (“right to be forgotten”). This right does not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
10.9 Right to Object
Pursuant to Art. 21 GDPR, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR, including profiling based on those provisions.
The controller will no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is necessary for the establishment, exercise or defence of legal claims.
Where personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, including profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data will no longer be processed for such purposes.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.
You have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
10.10 Right to Lodge a Complaint with a Supervisory Authority
Without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority with which the complaint has been lodged will inform the complainant of the progress and outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.
A list of supervisory authorities and their contact details is available at:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
This English version is provided for convenience. In the event of any discrepancies, the German version shall prevail.
Your privacy is very important to us, and we welcome your comments or questions.
This Privacy Policy is effective as of 24 October 2022.
Last updated: 11 August 2026