Privacy Overview
B+S Media GmbH (hereinafter referred to as "Alyza", "Company", "we", "us" and "our") values your privacy. This Privacy Policy sets out the principles and practices that apply to our collection and use of information that you, our customers and potential customers (hereinafter referred to as "you" and "your") provide to us, whether in person, by telephone, mail or email or through our website alyza.ai (hereinafter referred to as "Website"). With regard to our broad presence on the worldwide web, this Privacy Policy only governs the collection of personal data through this Website and does not apply to other websites, URLs or online services used or licensed by alyza.ai.
By using the Website, you expressly accept, without limitation or reservation, our practices regarding the collection, use and disclosure of personal information that you describe in the manner set forth in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, you should not access, browse or use the Website.
1. What data do we collect?
Our company may collect the following data:
Personal identification data (name, email address, telephone number, etc.)
Cookies and usage data
Analytics data
1.1 Usage data
We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data").
This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
1.2 Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
Session Cookies: We use Session Cookies to operate our Service.
Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
Security Cookies: We use Security Cookies for security purposes.
1.3 Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can find more information about Google's privacy practices on the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
1.4 Log Information
Like most websites, our Website also uses log data to track system activities. These files include IP addresses, browser type, Internet service provider (ISP) and other technical information about your use of our Website. Our systems and our web hosting provider use this information to analyze usage patterns, monitor trends, administer the Website, track users' movements in the aggregate, and gather broad demographic information for aggregate use.
1.5. Aggregated Information
In addition to the personal data that you voluntarily provide to us, this Website also collects general information about visitors and users of this Website relating to their use of the Website (hereinafter referred to as "aggregated data"). This information is automatically captured each time a user navigates on our Website. The term "aggregated data" includes, among other things, information such as traffic patterns, number, frequency and duration of visits to certain pages, visits from other websites or from third-party websites linked to this Website, use of certain services and interest in services, information or features of the Website or other parties made available through or found on the Website. This information is anonymous and serves to improve the content and navigation tools of our Website. Aggregated data may also include information or data that we have obtained from you or from other sources and that has been combined or compiled with other information or data in such a way that it is no longer personally identifiable or associated with an individual. Aggregated data is not considered personal data for the purposes of this Privacy Policy.
2. How do we collect your data?
Some information is expressly provided to us by you, while other information, such as your IP address, is automatically collected when you use our services. In connection with the use of our interactive web portals, the purchase of travel-related products, sign-up incentives or promotions in which you wish to participate, newsletter or other subscriptions and services, you may voluntarily provide us with certain personal data (all such data hereinafter referred to as "personal data"). If you choose to provide us with personal data, you agree that we may collect such data and transfer it to and store it on our servers. Personal data includes all information that you voluntarily provide to us, whether in person, by telephone, mail or email or otherwise through our Website.
Since you provide our company with most of the data we collect directly, we collect and process additional data when you submit it to us:
・You register online for one of our products or services.
・You voluntarily complete a customer survey or provide feedback on one of our message boards or via email.
・You use or view our Website via your browser's cookies.
・Use of analytics tools
・Use the contact form
・Contact us by email
・Send us a message through our Website (e.g. "activate")
3. How will we use your data?
We may use your personal data to provide you with service-related information, including responding to inquiries about our services and managing your account, processing invoices and/or personalized mailings (electronic or otherwise) or other communications that you have consented to receive, and to prevent potentially prohibited or illegal activities, resolve disputes and collect fees.
Our company collects your data:
・to provide and maintain the service
・to notify you about changes to our service
・to allow you to participate in interactive features of our service when you choose to do so
・to provide customer care and support
・to provide analysis or valuable information so that we can improve the service
・to monitor the usage of the service
・to detect, prevent and address technical issues
・to send you a newsletter or other updates (if you have expressly consented to this)
4. Will your data be shared with third parties?
In some cases, we may process or share data on the basis of the following legal basis:
We process your data:
・If you have given us your express consent to use your personal data for a specific purpose.
・If it is reasonably necessary to achieve our legitimate business interests.
・If we have entered into a contract with you, we may process your personal data to fulfill the terms of our contract.
・If we are legally obliged to disclose your data in order to comply with applicable law, government requests, a court order or legal process, e.g. in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements)
・If we believe it is necessary to investigate, take action regarding or prevent potential violations of our policies, suspected fraud, situations involving potential threats to the safety of personal illegal activities, or as evidence in litigation in which we are involved.
5. How do we store your data?
We store the personal data you provide to us to enable you to continue using our service. We will retain your data for as long as is necessary for the purposes described in this Privacy Policy or as required by law. We will only retain the data that we absolutely need to ensure that we meet our legal or regulatory requirements, resolve disputes and prevent fraud and abuse. If data is needed after this period for analytical, historical or other legitimate business purposes, we will take appropriate steps to anonymize this data.
6. Privacy policies of third parties
Vendors, travel service providers, hosting travel agencies, other travel intermediaries and other third parties with whom we share your personal data may have their own privacy policies accessible on their own websites. We strongly recommend that you read these privacy statements. Alyza.ai's privacy policies do not apply to these vendors, travel service providers, host travel agencies and other travel intermediaries and other third parties, as their policies may differ from our privacy policies.
The alyza.ai website may contain links to other websites. So if you click on a link to another website, you should read their privacy policies.
7. Data transfer to our partner service providers
In this section, we inform you about when and how we share information about you with external partner service providers. Before we share your data with our partners, we will ask for your express consent. For EU persons, we are entitled to process your data in accordance with Art. 6 para. 1 sentence 1 letter a) EU GDPR.
In addition, the transfer of data to external partners also corresponds to our legitimate interests within the meaning of Art. 6 para. 1 sentence 1 letter f) EU GDPR, as we must in particular use external software service providers in order to provide you with our online offering.
When we work with external service providers, so-called commissioned processing regularly takes place on the basis of Art. 28 EU GDPR. For this purpose, we conclude corresponding contracts with our partners that ensure legally compliant handling of your data.
We only use carefully selected processors for the processing of your data. These are bound by our instructions and are regularly checked by us. We only commission external service providers who have ensured that all data processing operations are carried out in accordance with data protection regulations.
7.1 Hubspot
alyza.ai uses Hubspot on its websites, a service of Hubspot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA, for analysis purposes. Hubspot is certified under the EU-US Privacy Shield as well as the Standard Contractual Clauses pursuant to Directive 95/46/EC.
We have a legitimate interest in using an external CRM to make our internal business processes as effective and error-resistant as possible. We are therefore entitled to transfer data to Hubspot in accordance with Art. 6 para. 1 sentence 1 letter f) GDPR.
When using our website, so-called "web beacons" may be used and "cookies" may also be set, which are stored on your computer and enable us to analyze your use of the website. Hubspot will use the collected information (e.g. IP address, geographic location, browser type, duration of the visit and pages viewed) to create reports on the visit and the pages viewed on behalf of alyza.ai.
If you subscribe to the alyza.ai newsletter or download other documents, Hubspot may also use your additional information (mainly name/email address) to personally identify your visits to AIntensify.com and, if applicable, to send you targeted information on your preferred topics.
If you provide us with personal data, this may be transferred to Hubspot's servers in the United States. Hubspot has undertaken to comply with the provisions of the Privacy Shield Agreement and the Standard Contractual Clauses pursuant to Directive 95/46/EC. Hubspot only stores your data in order to provide us with the CRM service and does not pass your data on to third parties.
If you do not want Hubspot to collect your personal data, you can refuse the use of cookies by selecting the appropriate settings on your browser.
Further information can be found at https://legal.hubspot.com/de/privacy-policy. According to the decision of the European Commission of 12.07.2016, the contractual transfer of data to the USA offers an adequate level of protection within the meaning of Art. 45 EU GDPR.
8. Children's privacy
alyza.ai does not sell its services for purchase by children. This is a general audience website and does not offer services directed to children. If a child whom we know to be under 18 years of age sends personal data to us, we will use this information only to respond directly to that child to inform him or her that we require parental consent before receiving his or her personal data.
9. Newsletter
alyza.ai processes personal data (name, first name, email address) from you for the purpose of sending our regular newsletters as well as for our own marketing purposes.
The legal basis for this is your consent in accordance with Art. 6 para. 1 lit. a and Art. 7 EU GDPR as well as § 7 para. 2 no. 3 UWG.
By ordering our newsletter, you confirm that you wish to receive it in the future at the email address you have provided and that you are identical to the person signing or returning the newsletter. For verification, you will receive a separate email with which you must confirm your newsletter order. Without this renewed confirmation, you will not receive a newsletter.
Your data will be transferred to our software service provider Mailjet (Mailgun Technologies, Inc., 112 E Pecan St #1135, San Antonio, TX 78205 USA) for sending purposes. No transfer to other third parties or to third countries takes place. Your data will be stored for as long as you wish to receive the newsletter. You have the right to information, to rectification, to erasure ("right to be forgotten"), to restriction of processing, a right to object at any time, a right to data portability and a right to withdraw your consent. In the event of a revocation, you will no longer receive a newsletter from us. In these cases, it is best to contact us by email (info@alyza.com), telephone or letter. You will then receive a prompt response from us. You can also easily unsubscribe from the newsletter via a link in every newsletter.
10. Privacy rights for California residents
If California customers provide personal data to a business, they have the right to request certain disclosures if the business shares personal data with third parties for their own direct marketing purposes. The law provides that a business that has a privacy policy that gives consumers a choice regarding the sharing of personal data with third parties for their direct marketing purposes must instead provide California customers with information on how to exercise that choice. As set forth in this Privacy Policy, we do not share information with third parties for their own direct marketing purposes without your consent. California customers may request further information about compliance with this law by emailing info@alyza.com. In the subject line of your email, you must include the note "Your California Privacy Rights". You must include your name, address, city, state and zip code. We are not responsible for requests that are not properly labeled or sent or that do not contain complete information. Please note that we are only required to respond to one request per customer per year, and we are not required to respond to requests made by means other than through this email address.
11. Changes to the Privacy Policy
We may revise or update the Website or any of our policies and procedures without prior notice. We will post a notice on the Website to inform you of any material changes to this Privacy Policy, and indicate in the "Last Updated" legend at the bottom of this Privacy Policy when it was last updated. By continuing to use the Website, you agree to the terms of this Privacy Policy as updated or amended from time to time.
12. What are your data protection rights?
alyza.ai would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following rights:
(Please note that not all rights may apply to you and depend on which law you are subject to).
The right to access - You have the right to request copies of your personal data from our company. We may charge you a small fee for this service.
The right to rectification - You have the right to request that our company correct any information you believe is inaccurate. You also have the right to request our company to complete the information you believe is incomplete.
The right to erasure - You have the right to request that our company erase your personal data, under certain conditions.
The right to restrict processing - You have the right to request that our company restrict the processing of your personal data, under certain conditions.
The right to object to processing - You have the right to object to our company's processing of your personal data, under certain conditions.
The right to data portability - You have the right to request that our company transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: info@alyza.com
Or write to us:
B&S Media GmbH
Walderseestraße 7
30163 Hannover
Germany
13. International data transfer
Our servers are located in the United States. If you are accessing our Services from outside the USA, please be aware that your data may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal data, in the United States and other countries.
If you are a resident in the European Economic Area, then these countries may not have data protection or other laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal data in accordance with this privacy policy and applicable law.
The European Commission's Standard Contractual Clauses govern the transfer of personal data between our group companies and between us and our third-party providers, which require all such recipients to protect personal data they process from the EEA in accordance with European data protection laws. Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third-party service providers and partners; further details can be provided on request.
In particular, the Company adheres to the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data transferred from the EU to the USA, and has certified its compliance. This Company has committed to subject all personal data received from EU member countries in reliance on the Privacy Shield Framework to the Framework's principles.
Further information on the Privacy Shield Framework can be found at: https://www.privacyshield.gov/welcome
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, alyza.ai is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
14. Data breach
A privacy breach occurs when there is unauthorized access to or collection, use, disclosure or disposal of personal data. You will be notified about data breaches when alyza.ai believes you are likely to be at risk of serious harm. alyza.ai will promptly investigate the matter and notify the applicable Supervisory Authority not later than 72 hours after having become aware of it, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons.
15. Questions, comments, contact information
If you have any questions or concerns about this Privacy Policy or the way we use your personal data, or if you would like to contact us to change or delete your personal profile data, please send us an email at info@alyza.com or call us at +1-650-235-4941.
16. Notice for EU subjects
In some regions, such as the European Economic Area, you have special rights that allow you more access to and control over your personal data. These rights include the right to request access to your personal data and obtain a copy of it, to request rectification or erasure, to restrict the processing of your personal data and, if applicable, to request data portability. In certain circumstances, you may also have the right to object to the processing of your personal data.
If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of processing before its withdrawal.
If you are resident in the European Economic Area and you believe we are unlawfully processing your personal data, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Personal information. With respect to EU data subjects, the term "personal data" as used in this Privacy Policy is equivalent to "personal data" as defined in the European Union General Data Protection Regulation (GDPR).
Sensitive data. Some of the information you provide us may constitute sensitive data as defined in the GDPR, including identification of your race or ethnicity on government-issued identification documents.
Legal bases for processing. alyza.ai is required to collect certain information from its users, including some information that may be considered sensitive data, in order to comply with its obligations under applicable laws. We only use your personal data as permitted by law. We are required to inform you of the legal bases of our processing of your personal data, which are described in the table below. If you have questions about the legal bases under which we process your personal data, contact us at info@alyza.com.
16.1 Processing purpose: Provision of our service
Legal basis: The processing of your personal data is necessary to perform the contract for the provision of the Cruisewatch service or to take steps that you requested prior to signing up for the service.
16.2 Processing purpose: To communicate with you, to optimize our platform, for regulatory compliance, fraud prevention and security
Legal basis: These processing activities constitute our legitimate interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
16.3 Processing purpose: Compliance with laws
Legal basis: We use your personal data to comply with applicable laws, including requirements for a government-issued ID for the purposes of international travel.
16.4 Processing purpose: With your consent
Legal basis: Where our use of your personal data is based upon your consent, you have the right to withdraw it at any time in the manner indicated in the Service or by contacting us at info@alyza.com.
Use for new purposes. We may use your personal data for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal data for an unrelated purpose, we will notify you and explain the applicable legal basis for that use. If we have relied upon your consent for a specific use of your personal data, we will seek your consent for any unrelated purpose.
Retention. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data you provide, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. Under some circumstances we may anonymize your personal data (so that it can no longer be associated with you); in which case we may use this information indefinitely without further notice to you.
Your rights. Under the GDPR, you have certain rights with respect to your personal data. You may ask us to take the following actions in relation to your personal data that we hold:
・Opt-out. Stop sending you direct marketing communications which you have previously consented to receive. We may continue to send you Service-related and other non-marketing communications.
・Access. Provide you with information about our processing of your personal data and give you access to your personal data.
・Correct. Update or correct inaccuracies in your personal data.
・Delete. Delete your personal data.
・Transfer. Transfer a machine-readable copy of your personal data to you or a third party of your choice.
・Restrict. Restrict the processing of your personal data.
・Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal data that impacts your rights.
You can submit these requests by email to info@alyza.com. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal data or response to your requests regarding your personal data, you may contact us at info@alyza.com or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-border data transfer. Please note that your personal data will be transferred to, processed and stored in the United States of America. The data protection laws in the United States may differ from those in the country where you are located. By visiting our website or using our services, you consent to the transfer of your data, including personal data, to the USA as described in this Privacy Policy. Please contact us if you would like further information on the specific mechanism used by us when transferring your personal data out of the EEA.
Your privacy is very important to us and we welcome your comments or questions.
This Privacy Policy is effective as of October 24, 2022.
Last updated: October 24, 2022.